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The Masdar Initiative is multi-faceted. We are positioning
ourselves as global leaders in the push for new low carbon
energy technologies and clean, sustainable ways of living.
Therefore we are working across a variety of different areas.
Sometimes we are investing directly, in other areas we are
building partnerships and creating networks.
The Masdar Initiative is a continuation and an evolution
of Abu Dhabi's five decades of leadership as a global
energy provider. We developed considerable expertise
over that period and we have inherited a strong tradition
of environmental custodianship and a commitment to
sustainability.
The world today faces two major challenges, global
warming and the need to meet the ever-growing
demand for energy. Leadership in both areas is needed.
In Masdar we believe we can deliver practical leadership
by showing what can be done, and by demonstrating
how to do it. It is an ambitious aim, but one we are
confident we can deliver.
Our initiatives include: substantial investment in
innovative and renewable energy technologies; the
fostering of talent, expertise, and knowledge sharing in
renewable energy disciplines; the construction of local
and regional green power production facilities that
complement and balance fossil fuel production; the
reduction of carbon emissions through active
participation in carbon markets; and the creation of a
model, zero carbon, zero waste city that demonstrates
the practical viability and appeal of living in alternative
energy environments.
The development of clean sources of energy is a global
responsibility with benefits for every aspect of life on our planet. We recognize that, to achieve our aspiration
to play a leading role in fulfilling this responsibility, we
need to collaborate with a broad range of partners who
share our vision and commitment to a cleaner future.
We are investing considerable resources to create a
ground-breaking global network that fosters creativity
and encourages innovation.
Thanks to the support and drive of the Abu Dhabi
government, Masdar has grown quickly from a vision
to reality.
The construction of Masdar City, powered entirely by
renewable energy, is already underway. The Masdar
Institute is commencing work, our investment funds
are already fuelling future energy inventions and
innovations, and we are working with long-established
industries to reduce carbon emissions.
This is just the beginning of a long story. Our
aspirations are broad and our ambitions global.
It is going to take time for Abu Dhabi to become
a truly global centre of excellence but we are
committed to making that happen.
I invite you to join us on this journey.
Dr. Sultan Ahmed Al Jaber
Chief Executive Officer |
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Message from the CEO
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